You don't want products.
You want the benefits products deliver.
Drastically reducing resources to make and deliver products is a trend in every market from software to soft toys. Companies that get this are transforming their industries.
applyING naked value to Industry
63% of global soil DEGRADATION
20% of global water POLLUTION
33% of global
Naked Value: Six Things Every Business Needs to Know About Resources, Innovation & Competition
This book offers what no other book has: a positive, practical strategy for pursuing innovation in a way that successfully aligns good business and good environmental practices.
The book focuses very clearly on the tremendous opportunities presented by new technologies and emerging scientific research. It shows businesses how to manage resources for competitive advantage, and offers strategies for designing disruptive products.