You don't want products. 

 
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You want the benefits products deliver.

 

Drastically reducing resources to make and deliver products is a trend in every market from software to soft toys. Companies that get this are transforming their industries.

 

applyING naked value to Industry

 

FARMING INDUSTRY

63% of global soil DEGRADATION

Naked Value
CROPS
WITHOUT PESTICIDES

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TEXTILE PROCESSING 

20% of global water POLLUTION

Naked Value
TEXTILES
WITHOUT CHEMICALS

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ENERGY PRODUCTION

33% of global
GHG EMISSIONS

Naked Value
ENERGY
WITHOUT WASTE

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THE BOOK

Naked Value: Six Things Every Business Needs to Know About Resources, Innovation & Competition

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This book offers what no other book has: a positive, practical strategy for pursuing innovation in a way that successfully aligns good business and good environmental practices.

The book focuses very clearly on the tremendous opportunities presented by new technologies and emerging scientific research. It shows businesses how to manage resources for competitive advantage, and offers strategies for designing disruptive products.