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Creating a Secure Future for the World & Your Business: The two reasons why we share what we do

  If you haven't connected with us yet on Twitter, you can follow us @dMASS_net

For the past several weeks over at Twitter, we've been highlighting discoveries and innovative solutions that deliver more wealth with less mass.  Supply chain management improvements, high-tech developments, energy harvesting, nanotechnology, dematerialization, new business models, biomimicry, waste re-use, resource security, and more - we've covered a lot of ground.  These things are vitally important to businesses and to our collective future.  Here's why.

dMASS is about facing the global challenge of creating wealth at an unprecedented scale on a sustainable basis with a shrinking resource base.  There's a transformation underway that will enable us to meet this challenge.  But it's not happening broadly enough, nor fast enough.

We're sharing information on Twitter and here at the blog for two reasons.  First, we want to help others recognize examples related to dMASS, exchange ideas, and accelerate change so we can create a secure future.  Second, there is a tremendous amount of potential for businesses that can deliver more value (or more benefits) to their customers with less mass.  These are the business that will thrive in the future.  We're helping people think about what their organizations do, how they deliver it, how they use resources, and how to find the opportunities that will help them gain an edge in this changing environment. 

Thanks for joining us here.  We'd love to hear from you when you spot interesting examples.

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Security in your supply chain? Resource scarcity, resource security, sustainability & innovation

Steve Starbuck of Ernst & Young posted an interesting note today from the World Economic Forum on "the sustainable link between scarcity of resources and innovation."  At the Forum, Starbuck listened to leaders from China talk about using innovation to achieve sustainable development while balancing energy conservation, emissions reduction, and environmental protection with meeting demand for power, water and other resources.  He identified business opportunities, particularly greening supply chains and viewing waste as a resource businesses can use to generate more value.  He concluded that, "A company or government's ability to innovate to overcome a scarcity of natural resources is a key differentiator between organizations that manage climate change and sustainability risks effectively and those that do not." We agree, though were talking here about resource security.  You should be concerned not with the scarcity of a resource, but your company's security in having a future supply of that resource or a viable substitute.  The supply of resources is sometimes predictable and measurable; that's what we think of when we consider whether something is abundant or scarce.  But supply - and price - is subject to unpredictable changes, such as conflict in a major production area or new uses that drastically change demand or price.  Something that seemed abundant yesterday might suddenly become scarce today.  That's why we're seeing more companies becoming actively involved shaping the production of raw materials and securing future supplies of those resources in their supply chain .  It's also why we're seeing more innovation in developing sustainable resources for supply chains

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