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Resource Fix: Fabric woven to stay clean

There are a lot of methods available to keep clothes clean and wrinkle-free. Many of them involve chemical treatments, significant water and energy usage, or detergents with ingredients that are released into waste streams. What if the fabric itself could keep clothes in good, wearable condition with few resource inputs over time?

New York company Wool and Prince has developed a shirt that stayed fresh even after being worn 100 times without washing or ironing. According to the company, the shirt is made with a wool fabric that’s “a combination of superfine worsted yarn, low micron fibers, and a soft weave structure (the way the yarn is woven together).” In other words, the key to the fabric’s performance is the shape and weave of the fibers. Not only do the shirts require fewer inputs over time to keep them clean, less laundering means they’ll last longer than comparable shirts.

The fabric provides another example of how we can attain certain functions or benefits by rearranging materials at a small scale, rather using additional resources. It also shows how companies in completely different industries - in this case clothing and laundry detergent - are competing to deliver the same benefits to customers.



Give "Naked Value" to Clients & Colleagues this Holiday

Looking for a holiday gift for clients or colleagues that will help them see resources and business in a different light and give them a competitive edge? How about "one of the most important books any business manager can read right now," a book that will "inspire them to take action"? We offer a discount on bulk purchasing for Naked Value: 6 Things Every Business Leader Needs to Know About Resources, Innovation & Competition. If you’d like to place an order of 10 or more copies, contact us now to find out more.



Talking Resources at the Naked Value Launch

Last Friday we celebrated our new book, Naked Value: Six Things Every Business Leader Needs to Know about Resources, Innovation & Competition, at a launch event in New York City, which was co-hosted by the Buckminster Fuller Institute and the new Design for Social Innovation graduate program at the School for Visual Arts (SVA). It was an evening of conversation with a fascinating group of people. Guests included design professionals, finance executives, investors, sustainable business practitioners, architects, NGO managers, and many others.

We were especially pleased that Allegra Fuller Snyder, daughter of Buckminster Fuller, was able to join us. Allegra commented that Naked Value co-author Howard Brown was a very special student of Bucky’s and that she was pleased to see how he has carried on the seeds of Bucky’s ideas over the years and continues to do important work of his own. Cheryl Heller, a pioneer in communication design and social innovation and the founding chair of SVA’s Design for Social Innovation program, was also there along with several of her students, each of whom has a unique perspective based on their own experiences in design and business.

One of the most important aspects of the evening was that it brought people together from a variety of fields whose paths might not have otherwise crossed. It was exciting to hear the room buzzing with conversations about resources and innovation and to hear people talking about the value of products and services in dMASS terms. The gathering showed how we all share a common interest in resources and in the relationship between resources and value.

It was a small manifestation of what dMASS Inc. is about – accelerating innovation that does better with less, and doing so in part by breaking down traditional barriers across disciplines and industries and focusing on how businesses can succeed by changing the way they use resources. Resource security is an issue for everyone across the globe. We are all essentially competing for the same resources. Businesses’ ability to compete in the marketplace and society’s overall ability to meet the needs of a growing population depend on using fewer resources to deliver more benefits to more people. We believe we can play a large role in influencing how resources are used in a way that's good for business and good for the world.

We are very pleased about the initial reception for the book, and grateful for the active and growing dMASS community. I think it is the straightforward connections the book makes between business, environment, and economic interests that has helped draw a multi-disciplinary audience.

Those of you who regularly visit our site or subscribe to our newsletter understand the exciting implications of the naked value concept. While the book, newsletter, social networks, and website constitute the visible face of dMASS right now, we are working hard to build a set of tools to help businesses, investors, and customers evaluate products, innovation, and risks associated with products and services. You will be hearing more from us about that in the coming months.

In the meantime, I hope you will read and enjoy the book and the newsletter. I also hope you will continue to share innovations with us as you find them. Finally, I would like to express our appreciation for your continued interest and support.