In this 10-minute interview, dMASS co-founder Howard J. Brown talks about the design revolution that's coming to every industry and describes a key idea that every business leader needs to understand in order to succeed in today's global economy.http://www.youtube.com/watch?v=-VVhVdAJ_B0
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The dMASS video “Design Matters: Doing Better with Less” won first place in StumbleUpon’s Get Your Video Discovered Contest!
First Place Winner: dMass for Design Matters: Doing More with Less, a short but powerful animated story about using design to solve problems. (Parents, this one’s a lot of fun to watch with your kids!)
Winners were chosen based on ratings from StumbleUpon users and qualitative judging from jurors who looked for interesting subject matter and impressive video making skills.
If you’re new to dMASS, get started here. And be sure to sign up for our free newsletter (see the upper left of this page to sign up). Each weekly newsletter focuses on a different topic, identifying exciting innovations that facilitate doing better with less (delivering more benefit to more people using fewer resources). Every newsletter also offers:
- A fun brainstorming exercise designed to get you thinking in a new way;
- Examples of how leading businesses are addressing resource challenges and employing strategies that are both good business management and good environmental management; and
- Links to great examples of dMASS thinking in design, architecture, consumer products and more.
Connect with us on Twitter at dMASS_net and share your thoughts. We look forward to hearing from you.
Today, we're releasing our first dMASS video! Design Matters: Doing Better with Less is a short but powerful animated story about using design to create sustainable wealth, and it provides essential insights into the future of business and innovation.
We tend to think that innovation stems from individuals making random discoveries. The truth is, there’s a pattern to discovery, an underlying trend driving innovation in a specific direction. It is humanity’s progressive ability to do more with less - to generate more wealth-producing benefits for more people with fewer resources - and it is the key to successful design, innovation, and business strategy. Nothing is more vital to creating a sustainable future.
You’ve probably noticed this trend toward more with less in certain industries, like information technology. (We’re all familiar with the story of the room-sized mainframe computer morphing into the tiny tablet.) But it’s a much bigger trend, and it reaches back thousands of years.
Nowhere is it more evident than in the design of bridges. People have used bridges as tools to create wealth – to access resources, to trade with others, to enable migration – for millennia. Over time, we’ve found ways to build longer and stronger bridges that require fewer tons of material resources. In other words, we’ve been able to progressively create more benefits with fewer resources.
From the first arch, which might have started as a simple hole punched out of a pile of stone, to modern, single-wire suspension bridges that span miles, to future bridges that might be held up by nanowires so thin they’re invisible, the history of bridges provides insight into the coming economic and technological revolution.
In the video, Howard J. Brown takes a story he originally heard Buckminster Fuller tell and applies it to 21st century business and design. He explains the principle of dMASS and why it is the only viable path to economic progress in a world with resource constraints and a growing population.
We know you’ll enjoy the video. Please help us share it with friends and colleagues through email, Facebook, and Twitter (@dmass_net, #dMASS). And tell us what you think.