How do you improve visibility in tough driving conditions? Carnegie Mellon researchers have developed a prototype headlight system that detects rain or snow streaks and then “dis-illuminates” them – it turns off specific rays of light for a fraction of a second, making it easier for a driver to see. In other words, improved visibility doesn’t come from adding more, but from taking away. Simplifying and removing excess are common themes in good design, particularly graphic design. Think about it in terms of benefits and resources: how can you increase benefits while decreasing (taking away) resources? What other "take away" examples are you aware of in business strategy or product design?

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