Watch the new dMASS video, "Value Matters: Innovation Has Direction" today!'s "Value Matters: Innovation Has Direction," is a short, animated video revealing the direction of innovation and what it means for businesses and for sustainable design. The video offers a simple method for companies to align business and environmental goals. It challenges business leaders to question what business they are really in and to deliver the value customers want using the fewest possible resources.

The new video is a follow up to the popular short "Design Matters: Doing Better with Less." "Design Matters" used a Buckminster Fuller story as a jumping off point to explain why the key to successful design, innovation, and business strategy is producing drastically more benefits for people using drastically fewer resources.