dMass is ultimately about sustainability.  A dMass economy is a sustainable economy. 

As the definitions of dMass suggest, dMass involves eliminating mass while delivering value.  Today, we can see this happening in a lot of individual products, particularly in the technology sector.  But it's also a larger phenomenon that's been occurring for centuries.  Compare the structure of a stone bridge built long ago with that of a new bridge with its thin wires and cables.  Or, think about the thickness of an ancient bowl carved from a single piece of wood with that of a modern bowl manufactured from any number of materials. 

So, dMass is something we already know how to do.  The trick now is to leverage human intellect to make it happen across the economy, in every sector, in every aspect of our lives.  As we find more ways to deliver more function with radically fewer resources, we'll increase our wealth.  Businesses that do this with their products and services will increase their value. 

Unfortunately, there are many more examples of things working in reverse - bigger cars, bigger houses, bigger TVs.  "Bigger is better" still rules.  Not only is bigger is not sustainable, it doesn't necessarily mean more wealth.  Wealth is about function and benefits.  Understanding the distinction between wealth and the means we use to generate wealth sets us up for finding ways to deliver more with less. 

What's happened so far with dMass is a tiny fraction of its potential.  By educating others and providing ideas and strategies, we aim to be a catalyst for using dMass to create a sustainable future.

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