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Watch the new dMASS video, “Value Matters: Innovation Has Direction” today! dMASS.net’s “Value Matters: Innovation Has Direction,” is a short, animated video revealing the direction of innovation and what it means for businesses and for sustainable design. The video offers a simple method for companies to align business and environmental goals. It challenges business leaders [...]
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dMASS is not about austerity or self-denial. It is about harvesting the most useful benefits from the least resources…Leadership in business is delivering more benefits to customers with fewer tons of resources. The vet recently told me my dog is “gravitationally challenged.” I was mortified. While mass and weight are not technically the same thing, [...]
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In a world where success is measured in terms of concrete things, how do we value that which is invisible? More often than not, we convert the invisible to tangible anchor points that we can visualize. We associate quantities of electricity with the size of a light bulb, bits of information with hard drives, and [...]
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Faced with uncertainty, companies are generating profits by using the one unlimited resource we have: human mind power Profitable businesses undergo an endless, iterative process of minimizing operating costs while maximizing revenues. Conceptually, the equation is simple: lower operating costs + stable or increased revenues = increased profits. However, in the past few years, uncertainty [...]
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