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I have a new definition of waste, one that might surprise you. For any organization, waste is everything that isn’t needed to deliver value to customers. Given this definition, achieving zero waste at a company or facility is a very high hurdle, but one that ultimately should be overcome. It wasn’t long ago that waste [...]
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Alternating current may be safer electricity, but direct current is more efficient electricity. The architectural lighting industry provides products that operate on alternating current (AC), 120 volts in North America and 220 volts in most of the rest of the world. But solid state LED lighting products, along with most electronic devices, use transformers to [...]
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More and more people are realizing that cleaning, lawn care, and other household products made from non-toxic, biodegradable materials like plant extracts are improving all the time. And the products are finding their way into traditional grocery and hardware stores. Though many of the companies that make them have been working hard to minimize the [...]
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Everywhere I look, I see surfaces that business and other organizations could turn into dual-purpose tools that market a brand, educate a population, enrich our daily visual experience, or communicate a message. By getting more function out of mass that’s already in use, you can minimize your resource (and cash) investment. The London-based marketing firm [...]
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Gordon Murray gets the principle of dMass, even if he has never heard the term. A native of South Africa, Murray spent most of his career designing race cars – really fast and successful race cars, like Formula One cars and the MacLean F1. Cars that won a lot of Grand Prix world championships. [...]
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dMass is ultimately about sustainability. A dMass economy is a sustainable economy. As the definitions of dMass suggest, dMass involves eliminating mass while delivering value. Today, we can see this happening in a lot of individual products, particularly in the technology sector. But it’s also a larger phenomenon that’s been occurring for centuries. Compare the structure [...]
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