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Efficiency

Efficiency vs. dMASS

by Howard J. Brown on November 9, 2011

Hurricane Irene, the massive storm that hit the U.S. east coast in late August, gave me a lot of time to think (in the dark).  The quiet time helped bring to mind several important dMASS issues that I will discuss below and in upcoming postings.  The first issue concerns the difference between the concepts of efficiency [...]

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When you design something from the standpoint of benefits, or function, you are much more likely to come up with a solution that performs better, not just something that’s more efficient.  A friend just forwarded me an article about Aviointeriors’ new ”stand-up” airplane seat.  The design requires people to lean or stand in a partially reclined position on relatively [...]

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