Defining dMASS

   
dMASS (dē-mas)

verb  1. The process of reducing the mass of material resources required to produce wealth (or well-being) through improved design and applied science.

noun  1. The mass of material resources eliminated or that can be eliminated in the production of a given amount of value.  

2. A strategy that leverages intellect to deliver more wealth or benefits using less resource mass. 

3. A path to a sustainable future based on improving resource performance.