Naked Value

Naked ValueNaked Value: Six Things Every Business Needs to Know About Resources, Innovation & Competition offers what no other book has: a positive, practical strategy for pursuing innovation in a way that successfully aligns good business and good environmental practices.

The book comes at a time when companies are struggling to stay competitive in a sputtering economy with rising resource prices and growing competition over resources. Yet, it focuses very clearly on the tremendous opportunities presented by new technologies and emerging scientific research. It explains why future industry leaders will be the companies that succeed in providing the most benefits to customers with the fewest resources, shows businesses how to manage resources for competitive advantage, and offers strategies for designing disruptive products.

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Available now at:

Single Copies are available now in paperback on AmazonBarnes and Noble, and 800-CEO-READ. ebooks for Kindle, iPad, and and other readers also available on Amazon.

How to order Naked Value in bulk:

Bulk Purchases. If you’re interested in purchasing Naked Value for a company event, conference, or university class, we offer bulk purchasing with a discount, please contact us directly.

Speaker/Workshops. Book an event and order the book together! For more information, please contact us directly.

What People Are Saying

dMASS has a brilliant and critical idea about what our new currency should be, and it’s not something you can print. Cheryl Heller, Design for Social Innovation MFA program at the School of Visual Arts, Heller Communication Design, and PopTech

This book “inspires to take action” and “pushes you to do out of the box thinking.” – Petz Scholtus, TreeHugger.com and Poko Design

“[The authors] do not just ask us to think outside the box, they suggest that we eliminate the box altogether through creative disruption… The book includes tools, how-to lessons and checklists to inspire our own creative disruptions—to help us dream of new destinations for sustainability and new routes to get there that we consumers can more easily understand and embrace.” - Katherine Canipelli, The S3 Initiative.

Naked Value is a nice little book that packs a big wallop. It focuses on the fact that all businesses are (or should be) focused on delivering value to their customers, and that this value is not necessarily what the business may think it’s in… It really pushes you to think in new directions.” – Nicholas Hill, Hill Energy Services

“This is one of the most important books any business manager can read right now. Resources availability is looming on the horizon as a critical business need. This book describes why and how forward-looking managers can strategically prepare — and does so succinctly and interestingly.” Jacquelyn A. Ottman, author of The New Rules of Green Marketing

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